La Catrina meals truck menu: A complete information to navigating the mouthwatering choices, from basic tacos to inventive burritos, and all the things in between. We’ll delve into pricing methods, distinctive branding, particular provides, and dietary concerns to make sure your expertise is seamless and satisfying.
This in-depth have a look at La Catrina’s menu explores the meticulous planning behind each dish, from sourcing components to crafting a buyer expertise that’s each environment friendly and pleasant. Get able to tantalize your style buds!
Menu Objects Overview
A killer meals truck menu is essential for achievement. La Catrina wants a menu that not solely showcases scrumptious Mexican delicacies but additionally highlights variations and caters to a broad buyer base. This menu would be the cornerstone of attracting clients and driving repeat enterprise.
Menu Merchandise Record
To maximise attraction and drive gross sales, La Catrina’s menu ought to provide quite a lot of basic Mexican dishes with thrilling variations. This can permit for personalisation and attraction to a wider vary of tastes.
| Merchandise Title | Description | Worth | Picture Placeholder |
|---|---|---|---|
| Tacos al Pastor | Marinated pork, pineapple, onions, cilantro, served on heat corn tortillas. | $6.00 | A vibrant picture of scorching al pastor meat, glistening with juices, piled excessive on heat tortillas, with recent toppings seen. |
| Tacos de Carnitas | Tender, slow-cooked pork, shredded and seasoned, served on heat corn tortillas together with your alternative of toppings. | $6.50 | An in depth-up shot of juicy carnitas, shredded and glistening, nestled on heat tortillas with toppings like cilantro, onions, and salsa. |
| Tacos de Barbacoa | Tender, slow-cooked lamb or beef, shredded and seasoned, served on heat corn tortillas together with your alternative of toppings. | $7.00 | A visually interesting picture of shredded barbacoa, glistening with spices, on a heat tortilla with a mixture of toppings, displaying the wealthy shade of the meat. |
| Burritos | Massive flour or corn tortillas crammed together with your alternative of protein (e.g., carnitas, barbacoa, rooster), rice, beans, and toppings. | $8.00 (small), $10.00 (medium), $12.00 (giant) | An image of a big burrito, wrapped tightly, with quite a lot of fillings seen (carnitas, rice, beans), showcasing the completely different choices obtainable. |
| Quesadillas | Two heat tortillas stuffed with cheese and your alternative of protein (e.g., rooster, steak, beans). | $5.00 (small), $7.00 (giant) | An in depth-up of a golden quesadilla with melted cheese and fillings, displaying the right texture and appetizing look. |
| Salads | Contemporary salads with grilled rooster, steak, or shrimp, and quite a lot of toppings (e.g., lettuce, tomatoes, cucumbers, and Mexican dressing). | $7.50 (small), $9.50 (giant) | A vibrant picture of a salad with grilled rooster or steak, recent greens, and a creamy dressing, showcasing the freshness of the components. |
| Desserts | Conventional Mexican desserts like churros with chocolate sauce, flan, and tres leches cake. | $4.00-$6.00 | A visible of a plate with churros dipped in chocolate, a creamy flan, and a slice of tres leches cake, showcasing the deliciousness of the desserts. |
Dish Variations
Providing variations in fillings, sizes, and add-ons will improve the menu’s attraction and improve buyer satisfaction. It is essential to supply selections to cater to completely different tastes and preferences.
- Tacos: Provide completely different protein choices (beef, rooster, fish, vegetarian), numerous fillings (shredded lettuce, salsa, pickled onions), and completely different tortilla sorts (corn, flour).
- Burritos: Present selections for the protein, rice, beans, and toppings, together with completely different sizes to accommodate numerous appetites. Provide a vegetarian possibility.
- Salads: Embody quite a lot of recent components and toppings to permit clients to customise their salads.
- Desserts: Present completely different sizes and selections throughout the desserts to accommodate buyer preferences. Provide a dairy-free possibility.
Pricing Technique: La Catrina Meals Truck Menu
Pricing is essential for any meals truck, particularly when competing in a saturated market. Getting the value proper balances profitability with attracting clients. La Catrina wants a pricing technique that displays the standard of its components, portion sizes, and the general expertise. This technique must also take into account the present market panorama and pricing of rivals.
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Totally different Pricing Methods
Understanding numerous pricing fashions helps La Catrina choose the simplest method. Worth-based pricing, the place value is decided by perceived worth, is a possible technique. A premium pricing mannequin, whereas dangerous, could be efficient if La Catrina’s meals high quality and repair constantly exceed expectations. Aggressive pricing includes matching or barely undercutting rivals to achieve market share, however this requires cautious evaluation of competitor choices and prices.
Value-plus pricing provides a markup to the price of components and manufacturing, which ensures profitability however won’t be essentially the most customer-centric method.
Portion Measurement and Ingredient High quality
Portion dimension instantly impacts pricing. Bigger parts typically command increased costs, however too excessive a value would possibly deter clients. The standard of components is one other essential issue. Excessive-quality components typically justify a better value level, as clients are keen to pay extra for premium gadgets. La Catrina ought to fastidiously take into account the steadiness between portion dimension, ingredient high quality, and buyer expectations to determine a good and interesting value.
Competitor Evaluation
Analyzing rivals’ pricing methods gives beneficial insights. This includes researching comparable meals vehicles specializing in Mexican delicacies. Understanding their menu choices, pricing, and buyer opinions helps La Catrina determine gaps out there and alternatives for differentiation. By observing rivals’ pricing for comparable gadgets, La Catrina can set up a aggressive edge whereas guaranteeing its profitability. For instance, if a competitor’s “Tacos al Pastor” are priced at $8, La Catrina can regulate its value accordingly, doubtlessly barely decrease or increased based mostly by itself worth proposition.
Worth Proposition for Menu Objects
Each menu merchandise ought to have a transparent worth proposition, guaranteeing that the value displays the worth offered. A “Taco Trio” priced at $10, as an illustration, ought to provide a considerable quantity of meals, high-quality components, and a flavorful mixture to justify the associated fee. La Catrina ought to fastidiously take into account the components and the general expertise related to every merchandise to make sure its value aligns with its worth proposition.
Pricing Comparability Desk
| Merchandise Title | La Catrina Worth | Competitor 1 Worth | Competitor 2 Worth |
|---|---|---|---|
| Taco Trio | $10 | $9 | $11 |
| Rooster Quesadilla | $7 | $6 | $8 |
| Elote | $5 | $4 | $6 |
| Carnitas Burrito | $12 | $10 | $13 |
Meals Truck Aesthetics and Branding
Turning your meals truck right into a visually fascinating model expertise is essential to attracting clients and constructing a loyal following. Consider it as a cell billboard—each component, from the truck’s paint job to the menu design, wants to speak your model identification successfully. A robust visible identification immediately creates a memorable impression, particularly in a aggressive meals truck market.
A constant model aesthetic throughout all platforms, from the truck itself to on-line ordering and social media, is essential for model recognition and buyer recall.This part dives deep into crafting a compelling visible identification for La Catrina, specializing in the design parts that may resonate with the goal demographic and elevate the model’s presence. The visible cues will set up a transparent and distinctive model message, making it simply recognizable amongst rivals.
Visible Design Parts
The visible design of La Catrina’s meals truck will likely be a key driver of brand name recognition. The truck’s exterior will characteristic a placing design impressed by the enduring La Catrina determine, reflecting a mix of magnificence and boldness.
- Coloration Scheme: A vibrant but refined shade palette is essential. Think about deep, wealthy colours like burgundy, emerald inexperienced, and a contact of gold or silver for accents. These colours evoke a way of luxurious and class, aligning with the elegant aesthetic of La Catrina whereas sustaining a contemporary edge. Keep away from overly flashy colours that would distract or really feel overwhelming.
These colours ought to evoke a way of luxurious and class whereas sustaining a contemporary edge, mirroring the distinctive mix of magnificence and boldness related to the La Catrina determine.
- Fonts: The fonts used on the truck and menu will likely be fastidiously chosen to enhance the general aesthetic. A daring, but elegant script font for the truck’s title and a clear, trendy sans-serif font for menu gadgets will guarantee clear readability and visible attraction. The chosen fonts ought to reinforce the model’s picture, making a cohesive and trendy design.
A mixture of each daring and chic fonts might help create a visually placing and memorable design that’s each trendy and straightforward to learn.
- Imagery: Intricate imagery impressed by La Catrina’s design, like detailed calavera artwork or stylized floral patterns, will likely be subtly included into the truck’s design. These refined visuals will improve the truck’s visible attraction and talk the model’s aesthetic. Use high-quality imagery that displays the model’s picture and resonates with the target market.
Truck Inside Design
The inside design of the meals truck ought to concentrate on effectivity and a nice buyer expertise. Making a visually interesting inside that enhances the client expertise and helps a seamless workflow will likely be essential. A well-designed inside displays the model’s dedication to offering a high-quality eating expertise.
- Format: A practical format will likely be carried out, maximizing area and minimizing congestion. Clear pathways for purchasers and environment friendly workflow for workers are important. Cautious consideration of the area will guarantee each effectivity and buyer consolation.
- Supplies: Excessive-quality, sturdy supplies needs to be used to create a classy and welcoming setting. Supplies needs to be simple to scrub and keep, guaranteeing a constantly clear and interesting ambiance for purchasers.
- Lighting: Strategic lighting will improve the ambiance and spotlight the meals. A well-lit setting improves the visible attraction of the meals, enhancing the general buyer expertise. Heat lighting can contribute to a welcoming ambiance, whereas job lighting will assist employees effectively put together orders.
Particular Gives and Promotions
Boosting your meals truck’s gross sales is not nearly nice meals; it is about creating irresistible provides that drive clients to your cart. Intelligent promotions can flip informal browsers into loyal followers, and savvy particular provides can remodel a sluggish day right into a worthwhile one. This part Artikels methods to draw and retain clients, specializing in seasonal and each day promotions, and a loyalty program.
Particular Provide Sorts
Understanding your goal market is essential to designing efficient promotions. A student-focused truck, for instance, will reply in another way to promotions than a family-oriented one. Think about what motivates your goal buyer. Are they price-sensitive? Do they worth comfort?
Are they on the lookout for distinctive experiences? Tailor your provides to those preferences for optimum influence. Totally different promotions, like seasonal specials, each day offers, or loyalty packages, attraction to numerous buyer segments.
Seasonal Specials
Capitalize on the altering seasons! Summertime requires refreshing treats, whereas fall brings consolation meals. Develop seasonal specials that replicate the present climate and fashionable tastes. For instance, a pumpkin spice latte-inspired pasta dish within the fall, or a refreshing watermelon salad in the summertime. These seasonal gadgets could be limited-time choices, creating a way of urgency and pleasure amongst clients.
Every day Offers
Implement each day offers to drive site visitors throughout slower durations. A “buy-one-get-one” on particular gadgets or a reduction for lunch orders throughout the weekdays can generate curiosity. This technique can considerably enhance gross sales throughout sluggish hours. Take into consideration lunch specials, comfortable hour offers, or perhaps a “weekday warrior” low cost for these consuming throughout the week.
Loyalty Applications
Constructing a loyal buyer base is essential for long-term success. Introduce a points-based loyalty program the place clients earn factors with every buy. These factors could be redeemed for reductions, free gadgets, or upgrades. This encourages repeat enterprise and fosters a way of neighborhood round your meals truck. This is a superb solution to retain clients and encourage them to return.
As an illustration, providing a free drink with each tenth buy creates sturdy incentives for purchasers to go to repeatedly.
Promotion Desk
| Promotion Title | Description | Goal Buyer | Anticipated Affect |
|---|---|---|---|
| “Taco Tuesday” | 50% off all tacos on Tuesdays. | College students, younger professionals | Elevated gross sales on Tuesdays, attracting new clients and inspiring repeat visits. |
| “Household Fiesta” | Massive household meals at a reduced value. | Households with kids | Entice households, doubtlessly growing common order worth. |
| “Completely satisfied Hour” | Discounted costs on choose gadgets from 5 PM to 7 PM. | Busy professionals, {couples} | Drive gross sales throughout the slower interval, attracting a brand new buyer base. |
| “Seasonal Pumpkin Spice” | Restricted-time pumpkin spice themed merchandise with particular promotion. | Basic public | Elevated consciousness, enhance gross sales throughout the fall season, and encourage return visits. |
| “Loyalty Factors Program” | Earn factors with each buy; redeem factors for reductions or free gadgets. | All clients | Enhance buyer retention and repeat enterprise, driving long-term gross sales. |
Dietary Issues and Alternate options
Catering to numerous dietary wants is essential for attracting a broad buyer base and fostering a welcoming setting. Providing clear and accessible choices for vegetarians, vegans, gluten-free diners, and people with allergy symptoms demonstrates a dedication to inclusivity and may considerably enhance buyer satisfaction. This method positions your meals truck as a accountable and customer-centric enterprise.
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Understanding Totally different Dietary Wants
Assembly numerous dietary necessities requires a proactive method. Understanding the nuances of vegetarian, vegan, and gluten-free diets is important. This includes cautious ingredient choice and preparation strategies to make sure protected and scrumptious choices for all clients. Think about consulting with registered dietitians or nutritionists for steerage on assembly particular wants, and clearly talk these choices in your menu.
Different Choices and Modifications
Offering different choices for frequent allergy symptoms like peanuts, tree nuts, dairy, or soy is essential. Providing substitutions or totally new dishes for these dietary restrictions ensures that no buyer is excluded. Equally, for these with particular sensitivities, understanding their wants and proposing modifications are key to sustaining a constructive buyer expertise. Clearly labeled modifications and different dishes in your menu will assist handle expectations and scale back potential points.
Dietary Choices for Menu Objects
This desk Artikels dietary choices for every menu merchandise, detailing modifications and offering notes for preparation.
| Merchandise Title | Dietary Choices | Modifications | Notes |
|---|---|---|---|
| Spicy Shrimp Tacos | Vegetarian (with tofu), Vegan (with tofu and agave nectar), Gluten-Free (utilizing corn tortillas) | Substitute shrimp with marinated tofu. Use corn tortillas as an alternative of wheat tortillas. | Guarantee tofu is ready individually to keep away from cross-contamination. A separate marinating course of for the tofu is beneficial. |
| Rooster Burrito | Vegetarian (with jackfruit or vegetable filling), Vegan (with jackfruit or vegetable filling), Gluten-Free (utilizing corn tortillas) | Change rooster with jackfruit or vegetable filling. Use corn tortillas as an alternative of wheat tortillas. | Make sure the jackfruit filling is seasoned to duplicate the style of rooster. Think about using a vegetable mix for added vitamin. |
| Beef Quesadilla | Vegetarian (with jackfruit or vegetable filling), Vegan (with jackfruit or vegetable filling), Gluten-Free (utilizing corn tortillas) | Change beef with jackfruit or vegetable filling. Use corn tortillas as an alternative of wheat tortillas. | Jackfruit is a good different for mimicking the feel of beef, however guarantee the flavour profile aligns with buyer expectations. |
| Black Bean Burger | Vegetarian, Vegan, Gluten-Free (utilizing gluten-free buns) | Use gluten-free buns. | Make sure the gluten-free bun is satisfactorily toasted or grilled to keep up texture. |
Buyer Expertise
Making a stellar buyer expertise is essential for a meals truck’s success. It is not simply in regards to the meals; it is about all the journey from preliminary curiosity to happy departure. A clean and pleasant expertise builds model loyalty and constructive word-of-mouth referrals, key parts for driving repeat enterprise and development. This part Artikels the technique and course of for guaranteeing a top-notch buyer expertise at La Catrina.
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Order Placement
A streamlined order placement course of is important. We’ll implement a mobile-first method, permitting clients to browse the menu and place orders by way of a devoted app or web site. This digital ordering system permits simple navigation, clear merchandise descriptions, and real-time order updates. Clients can customise orders simply and think about pricing transparently, lowering errors and potential confusion. Offering a number of order placement channels like a bodily menu on the truck will accommodate these with out entry to expertise.
This complete method ensures most accessibility and comfort for all potential clients.
Pickup and Fee
Environment friendly pickup and cost are essential for minimizing wait instances and maximizing satisfaction. Clients will likely be greeted by a pleasant employees member who will affirm their order and information them to the pickup space. We’ll implement a transparent queuing system, both numbered tickets or a chosen pickup zone, to keep up order and keep away from bottlenecks. Providing a number of cost choices, together with money, playing cards, and cell wallets, ensures flexibility for all clients.
Buyer Journey: Arrival to Departure
The client journey needs to be seamless and environment friendly. Upon arrival, clients will likely be greeted by pleasant employees who shortly acknowledge them and direct them to the ordering station. From there, they’ll place their order utilizing the cell app, web site, or bodily menu. The employees will affirm the order and supply an estimated wait time. As soon as the order is prepared, a employees member will name out the client’s title or quantity to inform them for pickup.
This method minimizes ready time and ensures accuracy. On the pickup level, the order is introduced, cost is processed, and any particular directions or requests are confirmed. The client is then thanked and inspired to supply suggestions.
Buyer expertise is not only in regards to the transaction; it is in regards to the feeling of being valued and cared for. Offering clear communication and a pleasant setting will create a constructive expertise.
Dealing with Complaints and Requests
A well-defined course of for dealing with complaints and particular requests is important for sustaining a constructive picture. Workers members will likely be skilled to hear attentively to buyer issues and tackle them professionally and empathetically. If mandatory, a supervisor will likely be contacted to make sure the problem is resolved promptly and effectively. For particular requests, akin to dietary restrictions, the employees will affirm the provision of the suitable choices and make sure the order is ready in accordance with the client’s wants.
Sustaining a document of suggestions and addressing recurring points will contribute to continuous enchancment.
Buyer Expertise Flowchart
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| Buyer Notifies|
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Advertising and marketing and Promotion Methods
Attracting clients to your meals truck requires a multifaceted method that mixes inventive advertising with focused promotions. That is essential for constructing model consciousness and driving constant foot site visitors. A robust advertising technique is important to not solely appeal to new clients but additionally to retain current ones, fostering loyalty and repeat enterprise.
Social Media Campaigns
Social media is a robust instrument for reaching your goal market. Constant posting, partaking content material, and interactive campaigns are important. Think about working contests, giveaways, or polls to extend engagement and construct pleasure round your meals truck. Showcase visually interesting photographs and movies of your scrumptious meals to set off cravings and encourage followers to go to. Focused promoting on platforms like Instagram and Fb might help attain particular demographics and pursuits, guaranteeing your message resonates with potential clients.
Utilizing related hashtags and fascinating with different food-related accounts can improve visibility and model consciousness.
Partnerships with Native Companies
Collaborating with native companies can develop your attain and faucet into new buyer segments. This will embody partnerships with complementary companies, akin to espresso retailers, breweries, or gyms. Joint promotions, cross-marketing efforts, and co-branded provides can appeal to a wider buyer base and construct model recognition inside the area people. For instance, a partnership with a neighborhood yoga studio might contain providing a particular low cost to clients who current a yoga studio membership card.
Occasion Participation
Collaborating in native occasions, festivals, and festivals is a superb solution to achieve publicity and generate quick curiosity in your meals truck. These occasions present alternatives to work together with potential clients face-to-face and create a powerful model presence. Think about tailoring your menu or provides to the precise occasion theme. As an illustration, if collaborating in a farmers’ market, providing seasonal components or dishes that includes native produce can improve your attraction and help the area people.
This additionally permits for gathering suggestions and understanding buyer preferences instantly.
Potential Advertising and marketing Methods
| Technique Title | Description | Goal Viewers | Anticipated Outcomes |
|---|---|---|---|
| Social Media Contests | Run contests on social media platforms like Instagram and Fb, providing prizes for participation and engagement. | Potential clients, current followers | Elevated engagement, model consciousness, potential for viral advertising, leads. |
| Native Enterprise Partnerships | Collaborate with complementary companies like espresso retailers, breweries, or gyms to supply joint promotions and co-branded provides. | Clients of companion companies, potential clients who frequent these areas | Expanded attain, elevated buyer base, potential for brand new buyer segments. |
| Occasion Participation (Farmers Market) | Take part in native occasions, farmers markets, or festivals. Provide seasonal dishes and showcase native produce. | Native residents, vacationers, households | Elevated visibility, direct buyer interplay, potential for quick gross sales, constructive neighborhood picture. |
| Focused Promoting Campaigns | Make the most of social media platforms to run focused promoting campaigns based mostly on demographics and pursuits. | Potential clients inside particular age teams, pursuits, or geographic areas | Elevated model consciousness, focused attain, potential for conversions. |
Sustainability and Moral Sourcing
La Catrina Meals Truck is not nearly scrumptious meals; it is about doing good. We’re dedicated to sustainable and moral sourcing, recognizing that our influence extends past the plate. This dedication is not only a buzzword; it is the bedrock of our model, guaranteeing a constructive influence on the setting and native communities. It is about constructing a enterprise that thrives whereas caring for the planet.
Our dedication to sustainability stems from the assumption that scrumptious meals should not come on the expense of the setting or honest remedy of producers. We attempt to attenuate our ecological footprint whereas maximizing the constructive influence on native economies. This interprets to sourcing components ethically and minimizing waste wherever attainable.
Waste Discount Methods
Lowering waste is a core precept in our sustainability efforts. We implement a rigorous waste administration program to attenuate meals waste and maximize useful resource utilization. By fastidiously managing ingredient ordering and portion sizes, we try to attenuate meals spoilage. Extra meals is donated to native shelters and meals banks, guaranteeing that no edible product goes to waste.
We additionally implement composting packages for natural waste, remodeling it into beneficial soil enrichments.
Eco-Pleasant Packaging
Our dedication to sustainability extends to our packaging selections. We make the most of compostable and biodegradable packaging choices wherever attainable. For instance, we’re actively exploring alternate options to conventional plastic containers. This acutely aware alternative minimizes our reliance on single-use plastics, lowering our environmental influence.
Native Sourcing Practices
Supporting native farmers and producers is paramount to our sustainability initiatives. We prioritize partnering with native farms to supply recent, seasonal components. This not solely reduces transportation prices and related emissions but additionally strengthens native economies and helps sustainable agricultural practices. We actively hunt down farms that prioritize environmentally acutely aware farming methods. Our native sourcing dedication interprets into brisker components, supporting regional farmers, and a diminished carbon footprint.
Sustainable Practices and Initiatives
- Partnering with native farms: We supply produce and different components from farms that prioritize sustainable practices, together with natural farming, water conservation, and soil well being.
- Composting Program: We now have a sturdy composting program for meals scraps and natural waste, remodeling waste into beneficial fertilizer for native gardens and farms.
- Donation Program: Extra meals is donated to native shelters and meals banks to forestall waste and be certain that no edible meals goes to waste.
- Eco-Pleasant Packaging: We’re transitioning to compostable and biodegradable packaging supplies for our takeout containers and meals service gadgets, actively lowering our reliance on single-use plastics.
- Waste Audit and Discount: We repeatedly conduct waste audits to determine areas for enchancment in lowering meals waste and enhancing our useful resource utilization.
- Vitality Effectivity Measures: We discover energy-efficient gear and practices to attenuate our power consumption and carbon footprint.
- Water Conservation: We implement water conservation measures in our meals preparation and cleansing processes.
Enhancing Model Picture, La catrina meals truck menu
Adopting sustainable practices is essential for constructing a powerful model picture. Customers are more and more conscious of the environmental influence of their meals selections and usually tend to help companies that share their values. La Catrina Meals Truck goals to place itself as a accountable and environmentally acutely aware model, interesting to a rising phase of environmentally acutely aware customers.
This proactive method not solely strengthens our model picture but additionally attracts clients who prioritize sustainability.
Concluding Remarks
In conclusion, La Catrina’s meals truck menu provides a compelling mix of scrumptious Mexican delicacies, strategic pricing, and a centered model identification. This complete information gives insights into each facet of their operation, from menu gadgets to advertising methods, guaranteeing a successful system for achievement. The concentrate on buyer expertise, dietary concerns, and sustainable practices paints a transparent image of a meals truck devoted to each taste and accountable operations.
Useful Solutions
What are some frequent fillings for the tacos?
Anticipate basic fillings like seasoned floor beef, al pastor, and carnitas. Variations would possibly embody vegetarian choices like seasoned mushrooms or jackfruit.
Does La Catrina provide catering choices?
Whereas not explicitly acknowledged within the Artikel, catering choices are a extremely seemingly chance for bigger occasions, given the meals truck’s seemingly reputation and environment friendly setup.
What is the common value vary for a meal at La Catrina?
Pricing will range relying on the merchandise, however anticipate choices from budget-friendly tacos to extra substantial burritos and entrees.
What are among the particular promotions working at present?
Verify their social media pages and the truck’s signage for any present promotions. Look out for each day offers, particular combo plates, and doubtlessly loyalty packages.
